Jul 20

What is it like to have a book in print?

Blank page intentionally end of bookMy first book was published in February. For an academic, this is an entirely normal event: to progress in most humanities fields, you need a book. But it’s also a big deal. I started the book in 2008, as my doctoral dissertation, and it was a big part of my life for a long time. Now it’s finished. It’s out there. I don’t have to (or get to?) work on it anymore. Since it’s an odd feeling, I wanted to share some thoughts about what it’s like.

The biggest difference is mental. I’ve been thinking about children’s moral tales and the history of the novel for the better part of a decade, and constantly had that topic in the back of my mind: I read every new work of scholarship through that lens, looking for arguments I felt myself in conversation with, or new theories that might be relevant to my argument, or mentions of some relatively obscure tale I was writing about. It’s an attitude that’s hard to turn off, and I still find myself considering roads not taken.

To give just one example: Jesse Rosenthal’s forthcoming Good Form: The Ethical Experience of the Victorian Novel argues that “when Victorians discussed the moral dimensions of reading novels, they were also subtly discussing the genre’s formal properties.” That’s pretty close to the conclusion at which my book arrives — albeit, from a different direction. While I argue that children’s moral tales shaped Victorian reading habits, Jesse links those habits to Victorian moral philosophy. My book has quite a bit to say about moral intuition (my dissertation’s outside reader was Jonathan Haidt, a psychologist who worked in that field), but one of the manuscript’s reviewers found the moral psychology part a bit extraneous. I wonder if Good Form might have helped me integrate it a little better, and at the very least it would have bolstered the historical argument. Now that my book is in a fixed, unchangeable form, I’ll never know.

Greg Colomb, an important mentor to me, was fond of saying, “perfection is the enemy of finished.” New scholarship will keep appearing, and I’ll keep thinking about how I might have incorporated it into my argument. But I’m learning to let it go.

And a sense of freedom comes with publication, too. Not having the moral tale always in mind means I can start another project. While I was on the job market, I had a “second project” about Victorian psychologies of learning. I made fitful progress — a couple conference presentations, some blog posts, lots of miscellaneous notes and scattered paragraphs. I still like the idea, but it was a “second project” for so long that it still feels secondary. As I’ve freed myself from constantly thinking about the moral tale, I find myself pursuing another project that interests me more.

Just because the book is out, though, doesn’t mean I stop thinking about it. Instead, my relationship with it has changed: now that I’ve written it, I’m supposed to promote it.Peacock terms.png

Self-promotion comes naturally to some people. I have a friend who, at a conference we both attended, encouraged others to ask their university library to purchase his book, even checking WorldCat to make sure they’d done so (and following up if they hadn’t).

Many academics are uncomfortable with that level of self-promotion, even while recognizing its necessity. (The issue, like everything, affects some more than others). Some at the conference were put off by my friend’s insistence, especially when he brought it up a second (or third) time. I recognize the importance of self-promotion, but I’m also sort of uncomfortable with it. I tweet about my work when it gets published (and write posts like this one), but I don’t take a sustained or systematic approach.

Luckily, publishers do. My book is published with the University of Tennessee Press, who put me in touch with their marketing assistant and an event coordinator (“events” in this case means sending out review copies; the global book tour presumably comes later). They make sure university libraries have the book, distribute copies to reviewers, advertise it in various venues, help me target some prizes to submit to, and send books to personally relevant publications like my college magazine (which will feature the book). Their work helped me realize that others have a stake in the book as well, which takes some of the “self” out of the self-promotion.

Last but not least, there’s an element of ego: I have a book out. You can buy it on Amazon (don’t ask me where the used copies come from). It just feels good.

Do you have a first book our, or coming out? Or do you remember your first book? How does (did) it feel? Is it different with a second (or fifth) book?

Mar 18

Introducing Streaky Bacon

Like many teachers, I often use adaptations in my literature classes: paintings of Tennyson’s poems help students identify the visual details he builds into them; Playboy‘s publication of Christina Rossetti’s “Goblin Market” makes the poem’s sexuality graphically clear; David Lean’s Oliver Twist, with Alec Guinness’s prosthetic nose, transfers the text’s anti-Semitism into a different medium; Disney’s Frozen, based on a Hans Christian Andersen story, shows how texts from the past can become twenty-first century cultural sensations. An adaptation can help students see a text in a new way, or prove the continued relevance of texts from a seemingly distant past. And in the field of adaptation studies, scholars are asking questions far more interesting than, “is this adaptation faithful to the original?”

But where does one find these adaptations? Some I remembered from my own student days; some I learned about in conversations with colleagues; others I saw mentioned in an editor’s introduction, or just stumbled onto. This ad hoc discovery is fine, but it would be nice to have something more centralized. It would also be nice to have a place to share newly discovered adaptations, and how they connect to undergraduate teaching or to research questions in literary studies.

Last summer I broached this topic with three colleagues in Victorian studies: Victoria Ford Smith, Annie Swafford, and Carrie Sickmann Han. We began a project that we’re excited to launch today: Streaky Bacon, a curated website that collects short essays about adaptations of Victorian texts. Over the past few months we’ve put together an advisory board of top scholars, collected a dozen or so essays that model a variety of approaches to adaptation, and written an introductory essay that theorizes the project.

The site will be a resource for teachers and scholars of Victorian literature. Check us out, and if you have an adaptation that’s not covered yet, send us a submission!

 

Feb 22

Corporate Periodization, INCS conference preview

The Interdisciplinary Nineteenth Century Studies conference is March 10-13, in Asheville, NC, and I’ll be presenting part of my current book project about the Victorians and the Walt Disney Company. The paper argues that literary and corporate periodization are analogous, each stemming from particular institutional objectives, and demonstrates the analogy by examining the history of the Walt Disney Company.

In fitting the paper to its necessary length I wrote two sections that don’t fit exactly into the argument, and I decided to post them here as a preview of (or complement to) the paper. The first part explores the imagined contrast between making art and making money. The second very briefly identifies different periods in the management of the Lyceum Theater, which I see as a historical example of the kind of periodization I’m claiming for Disney.

Making Art and Making Money

The imagined corporate ethos is encapsulated in an internal memo written by Michael Eisner, CEO of the Walt Disney Company from 1984 to 2005. The memo is famous enough that it has become a meme:

We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To make money is our only objective. - Michael Eisner

I first encountered this memo in Henry Giroux’s The Mouse That Roared. Giroux argues that Disney is a cultural icon, but its profit-centered motivation makes it a threat to Democratic values (Giroux 25). For those who value making art, history, and statements over making money, Eisner’s memo raises eyebrows. And it’s easy to imagine a corporate executive spouting claims like this. It’s a too-perfect encapsulation of the neoliberal values we fear are encroaching into the university.

But the next sentence of the memo changes things a bit, at least for me. And it tends to be left out of the memes. Here is the slightly extended version:

We have no obligation to make art. We have no obligation to make history. We have no obligation to make a statement. But to make money, it is often important to make history, to make art, to make some significant statement. (Stewart 23; Eisner)

Eisner is a corporate CEO, and clear about his priorities. But he is also aware of the kind of company he’s leading. In his 1998 memoir he doubles down on the idea, and claims to be riffing on Woody Allen’s claim that “if show business weren’t a business, it would have been called ‘show show’” (Eisner).

It’s the contrast between these different values that interests me most, and the way they are too often framed as a zero-sum game. Professors are often caricatured as being out of touch, as if our only objective is to teach students and produce research. And I don’t necessarily disagree that that is our objective as faculty. But imagine a university president adapting Eisner’s words:

We have no obligation to make money. To make art, to study history, to make statements is our only objective. But to make art, study history, and make significant statements it is sometimes necessary to make money.

I don’t think that statement is a slippery slope that leads all universities to become like Corinthian Colleges. To insist on a contrast between universities and corporations is to insist on different priorities. It doesn’t mean we remove ourselves entirely from the financial system. When we push for state or federal funding, for student loan reform, for alumni donations, or for higher wages for contingent faculty, we recognize that universities do need to be funded. My paper takes seriously the shared motivations among academics, artists, and corporations.

The Lyceum Theater

The division between corporate and academic ethos is less stark than news coverage makes it out to be. But it nonetheless exists, and does affect the moves we make in our own scholarship. In her book on Gilbert and Sullivan, for example, Carolyn Williams argues that

Genre formation is not only an aesthetic and historical, but also an economic, process, and genre was important to Gilbert and Sullivan’s effort to carve out their own market niche. They distinguished their productions from other theatrical fare through their genre parody and their particular treatments of gender. Their success at capital accumulation supported unusually high production values, which led, in turn, to further capital growth. (Williams 5)

That’s an insightful point, recognizing the link between profit and aesthetics. Williams then emphasizes that capital accumulation “does not reduce the aesthetic dimension of their success” (6). Even when acknowledging the link, she recognizes the need to guard against a backlash that would insist on a divide between art and the marketplace. In arguing that English departments and the Walt Disney Company follow similar institutional drives to periodize, I aim to further bridge that divide.

Theater scholars tend to be especially attuned to financial questions: Williams is just one example, and Shakespeare critics have long been invested in learning about his financial involvement in his companies. For my purposes, the Lyceum Theatre provides an index to theatrical trends, and its operational history demonstrates how an institutional brand can turn a profit by keeping up with the rhythms of popular culture. Built by the Society of Artists in 1772, the Lyceum hosted a variety of exhibitions in the late eighteenth century, including “astronomical demonstrations, air balloons, waxworks, ‘philosophical fireworks,’ boxing matches, circuses, programs  of humorous recitations, and concerts”  (Altick 54). The site took advantage of fads like waxworks and tableaux vivants as they emerged: Madame Tussaud began her British career at the Lyceum in 1802 (Altick 333) and William Dimond’s The Peasant Boy (1811) featured one of the earliest tableaux (Altick 342).

After hosting operas and fairy extravaganzas around mid-century, the Lyceum later came to be associated with Henry Irving, and especially with Shakespeare: Irving’s 1874 Hamlet has been called “one of the most influential and talked about theatrical roles in the latter part of the nineteenth century” (Young 3). As these examples demonstrate, the Lyceum shifted its strategy to keep up with popular culture, its different stages analogous to literary periods. Today, I would suggest, the Lyceum continues its Victorian legacy: since 1999 it has hosted Disney’s The Lion King, an adaptation of Hamlet that takes combines two distinct trends of twentieth-century pop culture: the animated musical and the Broadway musical.

In the INCS paper, and in the book towards which these arguments are building, I continue developing these analogies to explore how a global media corporation can helps us understand Victorian culture and its reception.

Works Cited